Optimizing your website to generate leads is a given. But unfortunately, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads come pouring in. Today we will discuss about 10 Best Ways to get Leads from Website.
Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work in optimizing your website for lead generation.
To understand how to optimize our website, we first need to gain a basic understanding of the lead generation process.
What components are at play when a casual website visitor turns into a lead?
The lead generation process usually begins when a website visitor clicks on a call to action (CTA) placed on one of your website’s pages or blog. This call to action takes them to a landing page that contains a form used to collect the visitor’s contact information. Once the visitor fills out and submits the form, they are redirected to a thank you page. (See this post for more details on this process.)
Now that we’ve covered the basics of lead generation, we can get into the details.
10 Best Way to get Leads from Website
Let’s unpack ten easy ways to optimize your website for lead generation.
1. Add forms to pages that get the most traffic
Before you begin, it’s important to benchmark your current state of lead generation so you can track your success and identify areas where you most need improvement. Some of your pages can be great lead generators and you don’t even realize it.
To start, audit where most of your online traffic and reach is coming from – your lead generators. Here are some common places where a business can get visitors:
- Email Marketing: Traffic can come from users who click through to your website from one of your emails.
- Social media: Traffic can come from users who engage with the campaign through one of your social media profiles.
- Live Chat: Traffic can come in the form of users contacting your customer service team through a live chat window on your website.
- Blog Posts: Traffic can come from your top performing blog posts.
Once you know where your potential customers are coming from, you’ll want to make sure the pages they land on do everything they can to pique the visitor’s interest.
For example, if you realize through your analytics tool that most of your potential leads are clicking on inbound links to your website from your Facebook page, the next step is to update the pages they visit with content that will retain and engage them. with your website. Add longer content to your most visited web pages that visitors can access through forms that ask for their contact information.
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2. Measure the output of each electrode generator
Test how each of your existing lead generators contributes to your business with a tool like Website Grader, which evaluates your lead generation sources (including landing pages and CTAs) and provides feedback on ways to improve your existing content and find Best Ways to get Leads from Website.
You can also compare landing pages that are performing well with landing pages that are not performing so well. For example, let’s say you get 1,000 visits to landing page A, and 10 of those people fill out a form and convert into leads. For landing page A, you would have a conversion rate of 1%. Let’s say you have another landing page, Landing Page B, that gets 50 visitors to convert into leads for every 1,000 visits.
That would be a 5% conversion rate – which is great! The next step could be to find out how landing page A differs from landing page B and optimize landing page A accordingly.
Finally, you can try running internal reports. Measure landing page visits, call-to-action clicks, and thank you page shares to see which offers perform best, then create more similar offers.
3. Optimize every step of the lead generation process
If your visitor searched for “lawn care tips” and ended up on a blog you posted titled “10 Ways to Improve Your Lawn Care Regimen,” don’t link that blog post to an offer for a snow removal consultation. Make sure your offers are relevant to the page they’re on so you can take advantage of your visitors’ interest in a particular topic.
Once a visitor lands on your website, you can begin to understand their conversion path. This journey starts when a visitor visits your website and ends (hopefully) with them filling out a form and becoming a lead. This is most commonly used and Best Ways to get Leads from Website
Sometimes, however, the visitor’s journey does not end with the desired destination. In these cases, you can optimize the conversion path.
How? Take a page out of Surety Bonds’ book. Struggling to convert visitors at the rate they wanted, they decided to run an A/B split test (two versions of the landing page) with Unbounce to see which tactic performed better on each page. They ended up changing the button link, adding the form to their home page, and asking different questions on their forms.
Result? 27% increase in lead production.
If you want to run an A/B test on your landing page, remember to test three key parts of the lead gen process:
CTAs
Use contrasting colors from your website. Keep it simple – and try a tool like Canva to create images easily, quickly and for free. Read this blog post for ideas on the types of calls to action (CTAs) you can test on your blog.
Landing pages
According to one survey, companies with 30+ landing pages on their website generated 7x more leads than companies with 1-5 landing pages.
For inspiration, here are 15 examples of well-designed landing pages that you can learn from. Best Ways to get Leads from Website
Acknowledgments page
It’s often the landing pages that get all the love in the lead generation process. However, you should not overlook the thank you page that the visitor is taken to once they submit the form on the landing page and convert into a lead.
Be sure to include a link to the new lead along with the thank you note to actually drive the offer to your thank you page. You can also include social sharing buttons and even a form for another related offer.
Bonus: Email with commission
Once a visitor turns into a lead and their information enters your database, you have the option to send them a follow-up email, a thank you email. email is one of the Best Ways to get Leads from Website.
In a study on the engagement rate of thank you emails versus non-thank you emails, feedback emails doubled the engagement (opens and clicks) of standard marketing emails. Use bounce-back emails as an opportunity to include super-specific CTAs and encourage email and social sharing.
4. Start with a basic call to action on your homepage
If the design of your homepage is what catches a person’s attention, the CTA is what keeps it. But don’t bombard your visitors with invitations to view the longest or most complex content you have.
Your homepage is at the top of the marketing funnel, so it should offer either a free trial or a subscription to a recurring campaign like a newsletter. Consider including one of the following CTAs on the front of your website:
“Subscribe for updates”
Consumers generally want their browsing to be as non-invasive as their shopping. They are often not ready to buy when they first find your website.
To educate them about you without any effort or commitment on their part, invite them to sign up for an email that keeps them up to date with industry trends and product updates. Reach out personally to those who choose to remain on this mailing list to gauge their interest and ultimately convert them into Marketing Qualified Leads (MQLs).
“Try Us Free”
Free trials and demos are the bread and butter of a growing company. They allow you to generate demand in your business and create a contact list of potential customers who are currently testing your product.
On your homepage, you can try your product for free for a limited time with a call to action and a form where you can get their names and email addresses. At the end of each active product demo, contact users to find out what they think about it.
5. Offer eBook downloads on specific blog posts
Another non-invasive way to generate interest in your business is to create blog content that promotes an e-book or whitepaper where your website visitors can learn more about the same topic they just read about on your blog. eBook Download is measured as one of Best Ways to get Leads from Website
This is where lead generation meets search engine optimization (SEO).
Blog content is a way to develop the page authority needed to rank your site on Google. Organic traffic that comes from Google is often more focused on finding a solution to a problem you can solve, which makes this form of lead generation quite valuable.
First, do some keyword research on a topic that is relevant to your industry and create a group of blog posts on that topic. Then draft a report that goes much deeper into that topic. Package this report into a PDF file that your blog readers can download using their name, company and email address.
Using the three-part conversion path described above, email each person their downloads and then follow up with a follow-up email that will keep each prospect interested in the content you’ve provided.
6. Create a live chat service for your website
Live chat services are growing not only in sophistication, but also in how many people expect them when they learn about sellers they might want to buy from. This means you could lose a major lead generator.
To get leads through live chat, check your website and see which pages your visitors spend the most time on. With the right development tools, you can install a live chat tool on sites where customers need the most help or information. This allows you to randomly collect and record information about their product needs while answering their questions.
Live Chat is new and automated Best Ways to get Leads from Website.
Depending on who initiates the chat and what questions your visitors have, you can even integrate your customer service team into the live chat feature. This ensures that every site visitor has their needs addressed no matter where the conversation goes.
7. Customize your calls to action.
Dynamic content allows you to tailor your website experience to each unique website visitor. People who land on your site will see images, buttons, and product options that are specifically tailored to their interests, pages they’ve viewed, or items they’ve previously purchased.
Even better, personalized calls to action convert 42% more visitors than basic calls to action. In other words, dynamic content and on-page personalization will help you get more leads.
How does it work? Here’s an example of how your home page might look to outsiders:
Notice the “Welcome Back” header? Visitors who see a website they remember from an earlier date are more likely to stick around and start a conversation with you.
To get dynamic content (or “smart content”) onto your site, you’ll need to use a tool like CMS Hub.
8. Test, test, test.
We cannot emphasize this part of the process enough. A/B testing can do wonders for click-through rates.
For example, when friend buy tried a simple A/B test of their calls to action, they saw a 211% improvement in click-through with these CTAs. Something as simple as testing the wording of your call to action, the layout of your landing page or the images you use can have a huge impact like the one seen by friend buy. (This free e-book has fantastic tips on how to get started with A/B testing.) Best Ways to get Leads from Website.
9. Nurture your potential customers
Remember: No prospect will magically turn into a customer. Leads are only as good as your cultivation efforts.
Place prospects in the workflow as soon as they fill out the form on your landing page so they don’t forget about you, and deliver valuable content that matches their interest. Lead nurturing should start with relevant follow-up emails that contain great content. As you raise them, learn as much as you can about them – and tailor all future messages accordingly.
Here is an example of an email that supports leadership: Best Ways to get Leads from Website
This email offers the recipient great content, guides them along the way, and gets to the point. According to Forrester Research, companies that nurture their leads see 50% more sales-ready leads than their non-nurturing counterparts at 33% less cost. Then send an email. This is Best Ways to get Leads from Website.
You depend on leads to close sales and grow your business. Using the above tips, you can take advantage of every opportunity without letting disgruntled website visitors escape.